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  • February's Birthstone - The Empowering Amethyst

    Amethyst is the purple variety of the mineral quartz, and the most prized quartz variety. Prior to the 1800s, amethyst was rare and valued akin to ruby, sapphire and emerald.  The gem's gorgeous shades of purples have captivated mankind for centuries.  Amethyst has been used in jewelry for thousands of years. 

    Because of its wine-like color, the ancient Greeks associated amethyst with Bacchus, the god of wine, and believed wearing an amethyst prevented intoxication. The word "amethyst" is derived from the Greek word "amethystos," meaning "not drunk." 

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